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Motif Coffee Brand and Visual Identity Development
How we brought a new home coffee brand to life, from sketchbook to shelf.

Catherine Carr
Oct 3, 20173 min read
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Novinium Brand Strategy and Activation
How we helped the undisputed innovator in power cable rejuvenation expand their product offering and re-energize their communication.

Catherine Carr
Mar 18, 20173 min read
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TeamChild Brand Inspiration
How we helped a Seattle nonprofit with a powerful mission find its voice.

Catherine Carr
Feb 17, 20173 min read
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Vitamin C Spreads the Love
Here are a few amazing things I've learned from my clients that I think everyone should know about.

Catherine Carr
Feb 14, 20174 min read
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Ravensburger Brand Books
How we brought three distinct brands into focus and developed clear guidelines to inspire Ravensburger's team and partners.

Catherine Carr
Jan 3, 20173 min read
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A Tribute to Peter Brooks Macky
My uncle, Peter Brooks Macky, was known for writing meticulous eulogies. This is the one I wrote for him.

Catherine Carr
Sep 17, 20168 min read
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Danaher Strategic Content Development
How we helped a Fortune 500 company elevate purpose, revitalize its web presence, and refocus language after a major divestiture.

Catherine Carr
Aug 25, 20162 min read
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Tandem Brand Strategy
How we found the right balance between talking to health plans and resonating with consumers.

Catherine Carr
Jul 14, 20162 min read
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Wheelhouse DMG Rebrand
How we helped a successful Seattle agency make the shift from search to a full suite of digital marketing services.

Catherine Carr
Jun 29, 20162 min read
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The Elusive Work-Life Balance: Five Strategies That Have Worked for Me
There's a lot of discussion about work-life balance--is it possible (especially during extended WFH)? Is it even the right goal?

Catherine Carr
Mar 9, 20169 min read
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What Made "I Have a Dream" Such a Perfect Speech
A closer look at one of the greatest speeches in American history offers inspiration for anyone trying to motivate a crowd.

Catherine Carr
Jan 15, 20166 min read
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BBVA Purpose Development
How we worked across time zones in two languages, under time pressure, to help a global bank become a purpose-driven organization.

Catherine Carr
Jul 9, 20152 min read
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Mumm Napa Brand Activation
How we translated a 200+-page agency strategy document into inspired expression across dozens of touchpoints for a revered wine brand.

Catherine Carr
Apr 24, 20152 min read
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Meta AR Brand Strategy
How we helped a tech pioneer communicate leadership and neuroscience expertise in a secretive, rapidly evolving industry.

Catherine Carr
Mar 15, 20152 min read
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10 Lessons Every Presenter Can Learn from America's Most Iconic Speech
Abraham Lincoln's Gettysburg Address is more than a venerable piece of history--it's a master class on presenting a poised, powerful speech.

Catherine Carr
Feb 16, 20154 min read
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A Dozen Sweet Ways to Show Customers You Care
Building lasting relationships with your customers takes patience, consistency, and, yes, love. The little things go a long way.

Catherine Carr
Feb 13, 20154 min read
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Brooks Run Signature
How we balanced science and experience to introduce a radical new way of designing, fitting, and merchandising running shoes.

Catherine Carr
Dec 2, 20141 min read
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Knockin' On Heaven's Door - A Tribute to Leo Medisch of the Back Porch Cafe
Sometimes you don't realize the influence someone has had on you until that person slips away.

Catherine Carr
Aug 23, 20133 min read
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Bud's Keys to Good, Long Living: A Remembrance for my Grandfather
The eulogy I gave for my beloved grandfather, Walter Brooks "Bud" Macky (1907-2010).

Catherine Carr
Oct 4, 20106 min read
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