Catherine Carr
Danaher Strategic Content Development
How we helped a Fortune 500 company elevate purpose, revitalize its web presence, and refocus language after a major divestiture.
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Catherine Carr
- Jul 15, 2016
- 2 min
Tandem Brand Strategy
How we found the right balance between talking to health plans and resonating with consumers.
59 views0 comments
Catherine Carr
- Jun 29, 2016
- 2 min
Wheelhouse DMG Rebrand
How we helped a successful Seattle agency make the shift from search to a full suite of digital marketing services.
94 views0 comments
Catherine Carr
- Mar 10, 2016
- 9 min
The Elusive Work-Life Balance: Five Strategies That Have Worked for Me
There's a lot of discussion about work-life balance--is it possible (especially during extended WFH)? Is it even the right goal?
26 views0 comments
Catherine Carr
- Jan 15, 2016
- 6 min
What Made "I Have a Dream" Such a Perfect Speech
A closer look at one of the greatest speeches in American history offers inspiration for anyone trying to motivate a crowd.
75 views0 comments
Catherine Carr
- Dec 16, 2015
- 4 min
The Powerful Theme that Defined 2015
Over and over, I saw it. Flow--the removal of friction, the heightened state of creativity and expression, fluidity of experience.
10 views0 comments
Catherine Carr
- Sep 18, 2015
- 7 min
Shameless Vote Rallying: A Step-By-Step Guide
Here's a systematic way to rally votes when you need to and strengthen your brand in the process.
17 views0 comments
Catherine Carr
- Jul 9, 2015
- 2 min
BBVA Purpose Development
How we worked across time zones in two languages, under time pressure, to help a global bank become a purpose-driven organization.
69 views0 comments
Catherine Carr
- Apr 25, 2015
- 2 min
Mumm Napa Brand Activation
How we translated a 200+-page agency strategy document into inspired expression across dozens of touchpoints for a revered wine brand.
224 views0 comments
Catherine Carr
- Mar 15, 2015
- 2 min
Meta Brand Strategy
How we helped a tech pioneer communicate leadership and neuroscience expertise in a secretive, rapidly evolving industry.
174 views0 comments
Catherine Carr
- Feb 16, 2015
- 4 min
10 Lessons Every Presenter Can Learn from America's Most Iconic Speech
Abraham Lincoln's Gettysburg Address is more than a venerable piece of history--it's a master class on presenting a poised, powerful speech.
45 views0 comments
Catherine Carr
- Feb 14, 2015
- 4 min
A Dozen Sweet Ways to Show Customers You Care
Building lasting relationships with your customers takes patience, consistency, and, yes, love. The little things go a long way.
8 views0 comments
Catherine Carr
- Dec 2, 2014
- 1 min
Brooks Run Signature
How we balanced science and experience to introduce a radical new way of designing, fitting, and merchandising running shoes.
175 views0 comments
Catherine Carr
- May 12, 2014
- 4 min
How to Choose the Right Photographs for Your Brand
Many brand presentations incorporate photographs of some kind--though there's an art to choosing and using them well.
59 views0 comments
Catherine Carr
- Apr 17, 2014
- 4 min
Make Your Presentations Poetic
We depend on presentations to document details and dictate discussion, but we don't always think of them as "inspirational." But we should.
28 views0 comments
Catherine Carr
- Aug 24, 2013
- 3 min
Knockin' On Heaven's Door - A Tribute to Leo Medisch of the Back Porch Cafe
Sometimes you don't realize the influence someone has had on you until that person slips away.
3 views0 comments
Catherine Carr
- Mar 7, 2012
- 3 min
PEMCO Gets It!
They don't just say they are local; they live and breathe it, supporting and participating in our community in enthusiastic and fun ways.
47 views0 comments
Catherine Carr
- Jun 12, 2011
- 3 min
Glassybaby Shines
This brand has since grown on me like a cozy, flickering fire, and I've discovered that there's quite a bit more to the story.
20 views0 comments
Catherine Carr
- Oct 4, 2010
- 6 min
Bud's Keys to Good, Long Living: A Remembrance for my Grandfather
The eulogy I gave for my beloved grandfather, Walter Brooks "Bud" Macky (1907-2010).
86 views0 comments
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