Catherine Carr
Vitamin C 2021 Holiday Gift Guide
For coffee lovers, color lovers, Cabernet lovers, cardio lovers, crossword lovers, and more...our favorite picks for 2021.
top of page
Creative Inspiration for your Brand
Search
Catherine Carr
- Nov 19, 2021
- 3 min
Icertis Brand Strategy
How we helped a $1B tech pioneer elevate its brand and claim leadership to ward off increasing competition, paving the way to a future IPO.
56 views
Catherine Carr
- Apr 27, 2020
- 3 min
Shift Brand Development
How we helped a team of passionate improvement experts clarify their organization's purpose and elevate its brand presence.
97 views0 comments
Catherine Carr
- Mar 21, 2020
- 5 min
How To Stay Nimble With Your Brand and Content
Covid-19 has thrown us all for a loop. Here's a quick plan for keeping your brand and content in tune with the changing times.
43 views0 comments
Catherine Carr
- May 21, 2019
- 6 min
Hearing the Customer Voice
Customer segments can be unhelpfully broad. I prefer to focus on actual customers, and to hear their voice as authentically as possible.
111 views0 comments
Catherine Carr
- May 13, 2019
- 2 min
PacSci "Be Curious" Campaign and Brand Activation
How we helped a Seattle icon introduce its refreshed brand to the community and elevate its powerful mission.
176 views0 comments
Catherine Carr
- Apr 5, 2019
- 4 min
Resourceful Brand Refresh
How we helped a respected HR services company differentiate itself in a crowded market and truly express its team's passion and expertise.
154 views0 comments
Catherine Carr
- Jun 5, 2018
- 3 min
Applying Archetype Theory to Develop Brand Voice
There's more than one way to be a Sage.
1,107 views0 comments
Catherine Carr
- May 21, 2018
- 5 min
How I Geek Out on Brand Archetype Theory
I always come in with an opinion, but I avoid pronouncements. I make sure the process is collaborative. Sometimes the results surprise me.
3,214 views1 comment
Catherine Carr
- May 7, 2018
- 3 min
Why I Geek Out on Brand Archetype Theory
The tool is powerful. I have never seen it not land. Every person gets engaged in the conversation, every time.
2,356 views1 comment
Catherine Carr
- Apr 23, 2018
- 2 min
The PowerPoint Slide that Changed the Course of My Career
It's been 10 years, but I vividly remember sitting in my red-walled office at Cranium, laboring over this one slide.
226 views0 comments
Catherine Carr
- Feb 3, 2018
- 2 min
CenterCard Brand and Content Development
How we helped a fintech startup articulate a fresh philosophy and pave the way to product launch with brand-driven content.
156 views0 comments
Catherine Carr
- Oct 3, 2017
- 2 min
Motif Coffee Brand and Visual Identity Development
How we brought a new home coffee brand to life, from sketchbook to shelf.
271 views0 comments
Catherine Carr
- Aug 20, 2017
- 2 min
Eclipse Marketing: From Total Genius to Brand Blackout
How brands show their true colors, from crass to creative, during a big event like a total solar eclipse.
55 views0 comments
Catherine Carr
- Mar 18, 2017
- 3 min
Novinium Brand Strategy and Activation
How we helped the undisputed innovator in power cable rejuvenation expand their product offering and re-energize their communication.
199 views0 comments
Catherine Carr
- Feb 18, 2017
- 3 min
TeamChild Brand Inspiration
How we helped a Seattle nonprofit with a powerful mission find its voice.
37 views0 comments
Catherine Carr
- Feb 15, 2017
- 4 min
Vitamin C Spreads the Love
Here are a few amazing things I've learned from my clients that I think everyone should know about.
55 views0 comments
Catherine Carr
- Jan 4, 2017
- 3 min
Ravensburger Brand Books
How we brought three distinct brands into focus and developed clear guidelines to inspire Ravensburger's team and partners.
294 views0 comments
Catherine Carr
- Jan 4, 2017
- 1 min
Creative Client Gifts
Each year, I enjoy thinking of creative presents to showcase my work and delight my clients.
32 views0 comments
Catherine Carr
- Sep 18, 2016
- 8 min
A Tribute to Peter Brooks Macky
My uncle, Peter Brooks Macky, was known for writing meticulous eulogies. This is the one I wrote for him.
10 views0 comments
bottom of page