Catherine Carr
A Master Class in Brand from Cranium's Grand Poo Bah
These ideas aren't radical in and of themselves, but in our experience, sticking with them and pushing them far beyond the basics is.
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Creative Inspiration for your Brand
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Catherine Carr
Dec 17, 20234 min
Vitamin C Holiday Gift Guide
For coffee lovers, color lovers, Cabernet lovers, cardio lovers, crossword lovers, and more...our favorite picks for 2021.
40 views0 comments
Catherine Carr
Nov 19, 20213 min
Icertis Brand Strategy
How we helped a $1B tech pioneer elevate its brand and claim leadership to ward off increasing competition, paving the way to a future IPO.
110 views
Catherine Carr
Apr 27, 20203 min
Shift Brand Development
How we helped a team of passionate improvement experts clarify their organization's purpose and elevate its brand presence.
122 views0 comments
Catherine Carr
Mar 21, 20205 min
How To Stay Nimble With Your Brand and Content
Covid-19 has thrown us all for a loop. Here's a quick plan for keeping your brand and content in tune with the changing times.
51 views0 comments
Catherine Carr
May 21, 20196 min
Hearing the Customer Voice
Customer segments can be unhelpfully broad. I prefer to focus on actual customers, and to hear their voice as authentically as possible.
117 views0 comments
Catherine Carr
May 13, 20192 min
PacSci "Be Curious" Campaign and Brand Activation
How we helped a Seattle icon introduce its refreshed brand to the community and elevate its powerful mission.
249 views0 comments
Catherine Carr
Apr 5, 20194 min
Resourceful Brand Refresh
How we helped a respected HR services company differentiate itself in a crowded market and truly express its team's passion and expertise.
193 views0 comments
Catherine Carr
Jun 5, 20183 min
Applying Archetype Theory to Develop Brand Voice
There's more than one way to be a Sage.
1,167 views0 comments
Catherine Carr
May 21, 20185 min
How I Geek Out on Brand Archetype Theory
I always come in with an opinion, but I avoid pronouncements. I make sure the process is collaborative. Sometimes the results surprise me.
3,790 views1 comment
Catherine Carr
May 7, 20183 min
Why I Geek Out on Brand Archetype Theory
The tool is powerful. I have never seen it not land. Every person gets engaged in the conversation, every time.
2,476 views1 comment
Catherine Carr
Apr 23, 20182 min
The PowerPoint Slide that Changed the Course of My Career
It's been 10 years, but I vividly remember sitting in my red-walled office at Cranium, laboring over this one slide.
239 views0 comments
Catherine Carr
Feb 3, 20182 min
CenterCard Brand and Content Development
How we helped a fintech startup articulate a fresh philosophy and pave the way to product launch with brand-driven content.
170 views0 comments
Catherine Carr
Oct 3, 20172 min
Motif Coffee Brand and Visual Identity Development
How we brought a new home coffee brand to life, from sketchbook to shelf.
305 views0 comments
Catherine Carr
Aug 20, 20172 min
Eclipse Marketing: From Total Genius to Brand Blackout
How brands show their true colors, from crass to creative, during a big event like a total solar eclipse.
68 views0 comments
Catherine Carr
Mar 18, 20173 min
Novinium Brand Strategy and Activation
How we helped the undisputed innovator in power cable rejuvenation expand their product offering and re-energize their communication.
225 views0 comments
Catherine Carr
Feb 18, 20173 min
TeamChild Brand Inspiration
How we helped a Seattle nonprofit with a powerful mission find its voice.
46 views0 comments
Catherine Carr
Feb 15, 20174 min
Vitamin C Spreads the Love
Here are a few amazing things I've learned from my clients that I think everyone should know about.
59 views0 comments
Catherine Carr
Jan 4, 20173 min
Ravensburger Brand Books
How we brought three distinct brands into focus and developed clear guidelines to inspire Ravensburger's team and partners.
345 views0 comments
Catherine Carr
Jan 4, 20171 min
Creative Client Gifts
Each year, I enjoy thinking of creative presents to showcase my work and delight my clients.
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