Catherine Carr
Vitamin C 2021 Holiday Gift Guide
For coffee lovers, color lovers, Cabernet lovers, cardio lovers, crossword lovers, and more...our favorite picks for 2021.
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Creative Inspiration for your Brand
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Catherine Carr
- Nov 19, 2021
- 3 min
Icertis Brand Strategy
How we helped a $1B tech pioneer elevate its brand and claim leadership to ward off increasing competition, paving the way to a future IPO.
70 views
Catherine Carr
- Apr 27, 2020
- 3 min
Shift Brand Development
How we helped a team of passionate improvement experts clarify their organization's purpose and elevate its brand presence.
103 views0 comments
Catherine Carr
- Mar 21, 2020
- 5 min
How To Stay Nimble With Your Brand and Content
Covid-19 has thrown us all for a loop. Here's a quick plan for keeping your brand and content in tune with the changing times.
46 views0 comments
Catherine Carr
- May 21, 2019
- 6 min
Hearing the Customer Voice
Customer segments can be unhelpfully broad. I prefer to focus on actual customers, and to hear their voice as authentically as possible.
111 views0 comments
Catherine Carr
- May 13, 2019
- 2 min
PacSci "Be Curious" Campaign and Brand Activation
How we helped a Seattle icon introduce its refreshed brand to the community and elevate its powerful mission.
201 views0 comments
Catherine Carr
- Apr 5, 2019
- 4 min
Resourceful Brand Refresh
How we helped a respected HR services company differentiate itself in a crowded market and truly express its team's passion and expertise.
163 views0 comments
Catherine Carr
- Jun 5, 2018
- 3 min
Applying Archetype Theory to Develop Brand Voice
There's more than one way to be a Sage.
1,141 views0 comments
Catherine Carr
- May 21, 2018
- 5 min
How I Geek Out on Brand Archetype Theory
I always come in with an opinion, but I avoid pronouncements. I make sure the process is collaborative. Sometimes the results surprise me.
3,426 views1 comment
Catherine Carr
- May 7, 2018
- 3 min
Why I Geek Out on Brand Archetype Theory
The tool is powerful. I have never seen it not land. Every person gets engaged in the conversation, every time.
2,400 views1 comment
Catherine Carr
- Apr 23, 2018
- 2 min
The PowerPoint Slide that Changed the Course of My Career
It's been 10 years, but I vividly remember sitting in my red-walled office at Cranium, laboring over this one slide.
229 views0 comments
Catherine Carr
- Feb 3, 2018
- 2 min
CenterCard Brand and Content Development
How we helped a fintech startup articulate a fresh philosophy and pave the way to product launch with brand-driven content.
163 views0 comments
Catherine Carr
- Oct 3, 2017
- 2 min
Motif Coffee Brand and Visual Identity Development
How we brought a new home coffee brand to life, from sketchbook to shelf.
280 views0 comments
Catherine Carr
- Aug 20, 2017
- 2 min
Eclipse Marketing: From Total Genius to Brand Blackout
How brands show their true colors, from crass to creative, during a big event like a total solar eclipse.
61 views0 comments
Catherine Carr
- Mar 18, 2017
- 3 min
Novinium Brand Strategy and Activation
How we helped the undisputed innovator in power cable rejuvenation expand their product offering and re-energize their communication.
209 views0 comments
Catherine Carr
- Feb 18, 2017
- 3 min
TeamChild Brand Inspiration
How we helped a Seattle nonprofit with a powerful mission find its voice.
37 views0 comments
Catherine Carr
- Feb 15, 2017
- 4 min
Vitamin C Spreads the Love
Here are a few amazing things I've learned from my clients that I think everyone should know about.
56 views0 comments
Catherine Carr
- Jan 4, 2017
- 3 min
Ravensburger Brand Books
How we brought three distinct brands into focus and developed clear guidelines to inspire Ravensburger's team and partners.
312 views0 comments
Catherine Carr
- Jan 4, 2017
- 1 min
Creative Client Gifts
Each year, I enjoy thinking of creative presents to showcase my work and delight my clients.
33 views0 comments
Catherine Carr
- Sep 18, 2016
- 8 min
A Tribute to Peter Brooks Macky
My uncle, Peter Brooks Macky, was known for writing meticulous eulogies. This is the one I wrote for him.
10 views0 comments
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