Catherine Carr
A Master Class in Brand from Cranium's Grand Poo Bah
These ideas aren't radical in and of themselves, but in our experience, sticking with them and pushing them far beyond the basics is.
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Creative Inspiration for your Brand
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Catherine Carr
- Dec 17, 2023
- 4 min
Vitamin C Holiday Gift Guide
For coffee lovers, color lovers, Cabernet lovers, cardio lovers, crossword lovers, and more...our favorite picks for 2021.
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Catherine Carr
- Mar 21, 2020
- 5 min
How To Stay Nimble With Your Brand and Content
Covid-19 has thrown us all for a loop. Here's a quick plan for keeping your brand and content in tune with the changing times.
51 views0 comments
Catherine Carr
- May 21, 2019
- 6 min
Hearing the Customer Voice
Customer segments can be unhelpfully broad. I prefer to focus on actual customers, and to hear their voice as authentically as possible.
117 views0 comments
Catherine Carr
- Jun 5, 2018
- 3 min
Applying Archetype Theory to Develop Brand Voice
There's more than one way to be a Sage.
1,165 views0 comments
Catherine Carr
- May 21, 2018
- 5 min
How I Geek Out on Brand Archetype Theory
I always come in with an opinion, but I avoid pronouncements. I make sure the process is collaborative. Sometimes the results surprise me.
3,781 views1 comment
Catherine Carr
- May 7, 2018
- 3 min
Why I Geek Out on Brand Archetype Theory
The tool is powerful. I have never seen it not land. Every person gets engaged in the conversation, every time.
2,476 views1 comment
Catherine Carr
- Apr 23, 2018
- 2 min
The PowerPoint Slide that Changed the Course of My Career
It's been 10 years, but I vividly remember sitting in my red-walled office at Cranium, laboring over this one slide.
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Catherine Carr
- Aug 20, 2017
- 2 min
Eclipse Marketing: From Total Genius to Brand Blackout
How brands show their true colors, from crass to creative, during a big event like a total solar eclipse.
68 views0 comments
Catherine Carr
- Feb 15, 2017
- 4 min
Vitamin C Spreads the Love
Here are a few amazing things I've learned from my clients that I think everyone should know about.
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Catherine Carr
- Jan 4, 2017
- 1 min
Creative Client Gifts
Each year, I enjoy thinking of creative presents to showcase my work and delight my clients.
36 views0 comments
Catherine Carr
- Jan 15, 2016
- 6 min
What Made "I Have a Dream" Such a Perfect Speech
A closer look at one of the greatest speeches in American history offers inspiration for anyone trying to motivate a crowd.
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Catherine Carr
- Dec 16, 2015
- 4 min
The Powerful Theme that Defined 2015
Over and over, I saw it. Flow--the removal of friction, the heightened state of creativity and expression, fluidity of experience.
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Catherine Carr
- Sep 18, 2015
- 7 min
Shameless Vote Rallying: A Step-By-Step Guide
Here's a systematic way to rally votes when you need to and strengthen your brand in the process.
19 views0 comments
Catherine Carr
- Feb 16, 2015
- 4 min
10 Lessons Every Presenter Can Learn from America's Most Iconic Speech
Abraham Lincoln's Gettysburg Address is more than a venerable piece of history--it's a master class on presenting a poised, powerful speech.
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Catherine Carr
- Feb 14, 2015
- 4 min
A Dozen Sweet Ways to Show Customers You Care
Building lasting relationships with your customers takes patience, consistency, and, yes, love. The little things go a long way.
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Catherine Carr
- May 12, 2014
- 4 min
How to Choose the Right Photographs for Your Brand
Many brand presentations incorporate photographs of some kind--though there's an art to choosing and using them well.
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Catherine Carr
- Apr 17, 2014
- 4 min
Make Your Presentations Poetic
We depend on presentations to document details and dictate discussion, but we don't always think of them as "inspirational." But we should.
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