Catherine CarrDec 17, 20214 minVitamin C 2021 Holiday Gift GuideFor coffee lovers, color lovers, Cabernet lovers, cardio lovers, crossword lovers, and more….our favorite picks for 2021.
Catherine CarrMar 21, 20205 minHow To Stay Nimble With Your Brand and ContentCovid-19 has thrown us all for a loop. Here’s a quick plan for keeping your brand and content in tune with the changing times.
Catherine CarrMay 21, 20196 minHearing the Customer VoiceCustomer segments can be unhelpfully broad. I prefer to focus on actual customers, and to hear their voice as authentically as possible.
Catherine CarrJun 5, 20183 minApplying Archetype Theory to Develop Brand VoiceThere's more than one way to be a Sage.
Catherine CarrMay 21, 20185 minHow I Geek Out on Brand Archetype TheoryI always come in with an opinion, but I avoid pronouncements. I make sure the process is collaborative. Sometimes the results surprise me.
Catherine CarrMay 7, 20183 minWhy I Geek Out on Brand Archetype TheoryThe tool is powerful. I have never seen it not land. Every person gets engaged in the conversation, every time.
Catherine CarrApr 23, 20182 minThe PowerPoint Slide that Changed the Course of My CareerIt’s been 10 years, but I vividly remember sitting in my red-walled office at Cranium, laboring over this one slide.
Catherine CarrAug 20, 20172 minEclipse Marketing: From Total Genius to Brand BlackoutHow brands show their true colors, from crass to creative, during a big event like a total solar eclipse.
Catherine CarrFeb 15, 20174 minVitamin C Spreads the LoveHere are a few amazing things I've learned from my clients that I think everyone should know about.
Catherine CarrJan 4, 20171 minCreative Client GiftsEach year, I enjoy thinking of creative presents to showcase my work and delight my clients.
Catherine CarrJan 15, 20166 minWhat Made “I Have a Dream” Such a Perfect SpeechA closer look at one of the greatest speeches in American history offers inspiration for anyone trying to motivate a crowd.
Catherine CarrDec 16, 20154 minThe Powerful Theme that Defined 2015Over and over, I saw it. Flow—the removal of friction, the heightened state of creativity and expression, fluidity of experience.
Catherine CarrSep 18, 20157 minShameless Vote Rallying: A Step-By-Step GuideHere’s a systematic way to rally votes when you need to and strengthen your brand in the process.
Catherine CarrFeb 16, 20154 min10 Lessons Every Presenter Can Learn from America's Most Iconic SpeechAbraham Lincoln's Gettysburg Address is more than a venerable piece of history—it's a master class on presenting a poised, powerful speech.
Catherine CarrFeb 14, 20154 minA Dozen Sweet Ways to Show Customers You CareBuilding lasting relationships with your customers takes patience, consistency, and, yes, love. The little things go a long way.
Catherine CarrMay 12, 20144 minHow to Choose the Right Photographs for Your BrandMany brand presentations incorporate photographs of some kind—though there’s an art to choosing and using them well.
Catherine CarrApr 17, 20144 minMake Your Presentations PoeticWe depend on presentations to document details and dictate discussion, but we don't always think of them as “inspirational.” But we should.