Catherine Carr
Vitamin C 2021 Holiday Gift Guide
For coffee lovers, color lovers, Cabernet lovers, cardio lovers, crossword lovers, and more...our favorite picks for 2021.
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Catherine Carr
- Mar 21, 2020
- 5 min
How To Stay Nimble With Your Brand and Content
Covid-19 has thrown us all for a loop. Here's a quick plan for keeping your brand and content in tune with the changing times.
41 views0 comments
Catherine Carr
- May 21, 2019
- 6 min
Hearing the Customer Voice
Customer segments can be unhelpfully broad. I prefer to focus on actual customers, and to hear their voice as authentically as possible.
102 views0 comments
Catherine Carr
- Jun 5, 2018
- 3 min
Applying Archetype Theory to Develop Brand Voice
There's more than one way to be a Sage.
1,016 views0 comments
Catherine Carr
- May 21, 2018
- 5 min
How I Geek Out on Brand Archetype Theory
I always come in with an opinion, but I avoid pronouncements. I make sure the process is collaborative. Sometimes the results surprise me.
2,990 views1 comment
Catherine Carr
- May 7, 2018
- 3 min
Why I Geek Out on Brand Archetype Theory
The tool is powerful. I have never seen it not land. Every person gets engaged in the conversation, every time.
2,283 views1 comment
Catherine Carr
- Apr 23, 2018
- 2 min
The PowerPoint Slide that Changed the Course of My Career
It's been 10 years, but I vividly remember sitting in my red-walled office at Cranium, laboring over this one slide.
224 views0 comments
Catherine Carr
- Aug 20, 2017
- 2 min
Eclipse Marketing: From Total Genius to Brand Blackout
How brands show their true colors, from crass to creative, during a big event like a total solar eclipse.
54 views0 comments
Catherine Carr
- Feb 15, 2017
- 4 min
Vitamin C Spreads the Love
Here are a few amazing things I've learned from my clients that I think everyone should know about.
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Catherine Carr
- Jan 4, 2017
- 1 min
Creative Client Gifts
Each year, I enjoy thinking of creative presents to showcase my work and delight my clients.
32 views0 comments
Catherine Carr
- Jan 15, 2016
- 6 min
What Made "I Have a Dream" Such a Perfect Speech
A closer look at one of the greatest speeches in American history offers inspiration for anyone trying to motivate a crowd.
70 views0 comments
Catherine Carr
- Dec 16, 2015
- 4 min
The Powerful Theme that Defined 2015
Over and over, I saw it. Flow--the removal of friction, the heightened state of creativity and expression, fluidity of experience.
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Catherine Carr
- Sep 18, 2015
- 7 min
Shameless Vote Rallying: A Step-By-Step Guide
Here's a systematic way to rally votes when you need to and strengthen your brand in the process.
17 views0 comments
Catherine Carr
- Feb 16, 2015
- 4 min
10 Lessons Every Presenter Can Learn from America's Most Iconic Speech
Abraham Lincoln's Gettysburg Address is more than a venerable piece of history--it's a master class on presenting a poised, powerful speech.
44 views0 comments
Catherine Carr
- Feb 14, 2015
- 4 min
A Dozen Sweet Ways to Show Customers You Care
Building lasting relationships with your customers takes patience, consistency, and, yes, love. The little things go a long way.
8 views0 comments
Catherine Carr
- May 12, 2014
- 4 min
How to Choose the Right Photographs for Your Brand
Many brand presentations incorporate photographs of some kind--though there's an art to choosing and using them well.
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Catherine Carr
- Apr 17, 2014
- 4 min
Make Your Presentations Poetic
We depend on presentations to document details and dictate discussion, but we don't always think of them as "inspirational." But we should.
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