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    catherine@vitaminccreative.co

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    Icertis Brand Strategy
    Catherine Carr
    • Nov 19, 2021
    • 3 min

    Icertis Brand Strategy

    How we helped a $1B tech pioneer elevate its brand and claim leadership to ward off increasing competition, paving the way to a future IPO.
    33 views
    Shift Brand Development
    Catherine Carr
    • Apr 27, 2020
    • 3 min

    Shift Brand Development

    How we helped a team of passionate improvement experts clarify their organization's purpose and elevate its brand presence.
    78 views0 comments
    How To Stay Nimble With Your Brand and Content
    Catherine Carr
    • Mar 21, 2020
    • 5 min

    How To Stay Nimble With Your Brand and Content

    Covid-19 has thrown us all for a loop. Here’s a quick plan for keeping your brand and content in tune with the changing times.
    38 views0 comments
    Hearing the Customer Voice
    Catherine Carr
    • May 21, 2019
    • 6 min

    Hearing the Customer Voice

    Customer segments can be unhelpfully broad. I prefer to focus on actual customers, and to hear their voice as authentically as possible.
    99 views0 comments
    PacSci “Be Curious” Campaign and Brand Activation
    Catherine Carr
    • May 13, 2019
    • 2 min

    PacSci “Be Curious” Campaign and Brand Activation

    How we helped a Seattle icon introduce its refreshed brand to the community and elevate its powerful mission.
    145 views0 comments
    Resourceful Brand Refresh
    Catherine Carr
    • Apr 5, 2019
    • 4 min

    Resourceful Brand Refresh

    How we helped a respected HR services company differentiate itself in a crowded market and truly express its team's passion and expertise.
    142 views0 comments
    CenterCard Brand and Content Development
    Catherine Carr
    • Feb 3, 2018
    • 2 min

    CenterCard Brand and Content Development

    How we helped a fintech startup articulate a fresh philosophy and pave the way to product launch with brand-driven content.
    149 views0 comments
    Motif Coffee Brand and Visual Identity Development
    Catherine Carr
    • Oct 3, 2017
    • 2 min

    Motif Coffee Brand and Visual Identity Development

    How we brought a new home coffee brand to life, from sketchbook to shelf.
    245 views0 comments
    Novinium Brand Strategy and Activation
    Catherine Carr
    • Mar 18, 2017
    • 3 min

    Novinium Brand Strategy and Activation

    How we helped the undisputed innovator in power cable rejuvenation expand their product offering and re-energize their communication.
    192 views0 comments
    TeamChild Brand Inspiration
    Catherine Carr
    • Feb 18, 2017
    • 3 min

    TeamChild Brand Inspiration

    How we helped a Seattle nonprofit with a powerful mission find its voice.
    32 views0 comments
    Danaher Strategic Content Development
    Catherine Carr
    • Aug 25, 2016
    • 2 min

    Danaher Strategic Content Development

    How we helped a Fortune 500 company elevate purpose, revitalize its web presence, and refocus language after a major divestiture.
    114 views0 comments
    Tandem Brand Strategy
    Catherine Carr
    • Jul 15, 2016
    • 2 min

    Tandem Brand Strategy

    How we found the right balance between talking to health plans and resonating with consumers.
    52 views0 comments
    Meta Brand Strategy
    Catherine Carr
    • Mar 15, 2015
    • 2 min

    Meta Brand Strategy

    How we helped a tech pioneer communicate leadership and neuroscience expertise in a secretive, rapidly evolving industry.
    135 views0 comments
    Brooks Run Signature
    Catherine Carr
    • Dec 2, 2014
    • 1 min

    Brooks Run Signature

    How we balanced science and experience to introduce a radical new way of designing, fitting, and merchandising running shoes.
    154 views0 comments

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