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BRAND STRATEGY - CLARITY

 

Brand strategy is clearly articulating what makes your brand stand out, and why it matters. Having a strong brand foundation in place gets everyone on the same page and helps guide and accelerate visual and written expression as well as product development, marketing, and company culture.
 

COMMON CLIENT NEEDS
 
  • Lack of alignment or clarity around brand story

  • Pivot or introduction of new product/service

  • Startups preparing for launch 

  • Complex or overly technical brand story

  • Current brand story not resonating with intended audience

  • Changing competitive landscape or business priorities

  • Too much focus on product/features vs. emotional benefits
     

TOOLS AND METHODS
 
  • Brand audit

  • Stakeholder 1:1s

  • Customer research

  • Industry research

  • Competitive analysis

  • Brand archetype exploration
     

KEY ACTIVITIES
  • Articulation of brand purpose to clearly express the organization’s vision and “why” 

  • Development of brand positioning statement to express what your organization does, uniquely and best

  • Development of brand pillars (essential qualities that function as the brand DNA) and supporting points to create a clear framework to guide communication

  • Development of high-level messaging map (concise expression of key brand elements)
     

BRAND STRATEGY CASE STUDIES
 

Brooks Run Signature

Meta Brand Strategy

Novinium Brand Strategy

Brand strategy projects can be in-depth or fast and focused. Please drop us a line with questions or to discuss your specific needs.