Brand strategy is clearly articulating what makes your brand stand out, and why it matters. Having a strong brand foundation in place gets everyone on the same page and helps guide and accelerate visual and written expression as well as product development, marketing, and company culture.

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COMMON CLIENT NEEDS
 

• Lack of alignment or clarity around brand story

• Pivot or introduction of new product/service

• Startups preparing for launch

• Complex or overly technical brand story

• Current brand story not resonating with intended audience

• Changing competitive landscape or business priorities

• Too much focus on product/features vs. emotional benefits

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TOOLS AND METHODS
 

• Brand audit

• Stakeholder 1:1s

• Customer research

• Industry research

• Competitive analysis

• Brand archetype exploration

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KEY ACTIVITIES

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• Articulation of brand purpose to clearly express the organization's vision and "why"

• Development of brand positioning statement to express what your organization does, uniquely and best

• Development of brand pillars (essential qualities that function as the brand DNA) and supporting points to create a clear framework to guide communication

• Development of high-level messaging map (concise expression of key brand elements)

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BRAND STRATEGY CASE STUDIES
 

Brooks Run Signature

Meta Brand Strategy

Novinium Brand Strategy

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Brand strategy projects can be in-depth or fast and focused. Please drop us a line with questions or to discuss your specific needs.