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BRAND ACTIVATION

With a strong brand strategy in place, everything else flows – and bringing your strategy to life across every touchpoint is where the real magic happens. Brand activation transforms your strategy into tangible experiences that build genuine connection and lasting brand value.

WE DELIGHT IN THE DETAILS
 

We zoom effortlessly from the big-picture strategy to the smallest details to ensure your authentic story shines through across every internal and external touchpoint. 
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The Vitamin C team has extensive experience organizing, creating, and improving content for virtually any audience, application, and format. And our trusted design and website collaborators ensure that words, design, and functionality all work together beautifully to express your brand to its fullest potential.
​Change Management

 

  • Team training – Empowering your team and partners as brand stewards with customized immersion sessions and clear guidelines 

  • Brand guidance – Ongoing support with brand activation, from high-level feedback to detailed execution

 

Visual Identity 

 

  • Visual identity development or refinement – Bringing your brand to life with logo, typography, color, photography, and illustrations that stand out

  • Brand standards – Accelerating execution with clear documentation of your visual identity including logo variations, typography style sheet, photography and illustration guidelines, dos and don’ts

  • Creative direction – Ensuring your strategy is translated perfectly to visual expression through thoughtful creative briefs and detailed feedback

 

Content Development

 

  • Brand, product, and service naming – Developing ownable, brand-aligned names that reinforce your brand and resonate with your audience

  • Website content and QA – Crafting compelling, high-quality web content that aligns with your brand strategy and expands your reach

  • Team bios – Telling your team’s story in a way that showcases individual expertise and collective brand values

  • Brand-driven case studies – Showcasing your success stories through the lens of your brand

  • Scripts – Communicating key brand points through high-impact touchpoints including tours, service interactions, and presentations

  • Brand-driven report development – Reinforcing your brand story with high-quality content for annual reports, sustainability reports, and other high-profile publications

 

Collateral and Marketing Materials

 

  • Collateral development – Creating polished, brand-aligned one-pagers, sales kits, investor materials, and other essentials

  • Presentations and pitches – Crafting persuasive materials that reflect your brand's unique voice and value

  • Campaign development – Developing inspired, brand-aligned concepts for advertising and fundraising

 

Brand Inspiration

 

  • Thought leadership inspiration – Identifying opportunities to showcase your expertise in brand-aligned ways

  • Social media inspiration – Providing strategic direction for authentic social presence

 

BRAND ACTIVATION BUILDING BLOCKS 

 

Our proprietary content development system ensures brand alignment and excellence at every touchpoint. 

 

Our tools have been developed and refined through years of managing complex content projects. Instead of recreating content from scratch or trying to track down approved language and quotes, you'll have everything organized and easily accessible for future projects.

 

All Vitamin C documents are created in Google Docs and Sheets for real-time collaboration and version control, customized to your brand and project. We also believe beautiful, user-friendly spreadsheets with features like drop-downs and visual cues make the work both more efficient and more enjoyable.

 

  • Site content overview: A user-friendly spreadsheet organizing current and planned website assets including content hierarchy, URLs, page titles, meta descriptions, links to design layouts and content master docs, status, and recommended update cadence. We build in macros to visually flag content exceeding recommended character counts or has passed its recommended update date. 

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  • Quote catalog: A user-friendly spreadsheet organizing useful quotes from stakeholders, customers, team members. Includes quote sources, attribution, and tagging to key brand themes.

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  • Customized content calendar: A user-friendly spreadsheet providing an at-a-glance view of key internal and external events throughout the year to assist with website update planning

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  • Content wireframes: Working documents that replicate design layouts with a high level of visual fidelity while providing flexibility to write, revise, comment, and collaborate

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  • Team bio builder: A brand-driven framework designed to efficiently produce a complete set of cohesive, consistent high-quality team bios 

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  • Case study builder: A brand-driven framework designed to efficiently build a robust library of cohesive, consistent high-quality case studies or customer stories

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​Common Client Needs

 

  • Continuation of Vitamin C brand strategy project

  • Team has invested in brand strategy but has a “now what?” feeling

  • New or refreshed name, tagline, and/or visual identity needed to support brand strategy​

  • Clear brand and content guidelines to ensure consistent activation by internal team and partners​

  • Insufficient internal resources to translate brand strategy to digital and physical touchpoints with consistency and creativity

  • Launching or updating a website

READY TO MAKE IT REAL?

Vitamin C is available for specific brand activation projects or for ongoing brand guidance and activation assistance under a retainer arrangement. Please drop us a line to discuss your needs.

Thank you!

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