Address

6732 55th Ave S
Seattle, WA 98118

Contact

Follow

©2019 by Vitamin C Creative. Created with Wix.com.

BRAND ACTIVATION - CREATIVITY

 

 

Developing your brand strategy is a clearly defined process, but activating it across every internal and external touchpoint is an ongoing effort. 
 

COMMON CLIENT NEEDS
 
  • Brand strategy developed by agency, but team has "Now what?" feeling

  • Continuation of Vitamin C brand strategy project

  • Time for new or updated, name, tagline, and/or visual identity to support brand strategy​

  • Difficulty in effectively translating brand strategy to visual and written expression

  • Need for clear brand guidelines for internal team and partners

  • Lack of consistency or creativity in expressing brand strategy across digital and physical touchpoints

  • Content strategy
     

TOOLS AND METHODS
 
  • External inspiration (interesting analogs drawn from outside the category)

  • Visual identity development (logo, fonts, palettes, photography guidelines)

  • Voice and tone development

  • Brand vocabulary development

  • Brand, product, and feature naming

  • Touchpoint analysis
     

KEY ACTIVITIES
 
  • Brand voice and tone guidelines 

  • Brand vocabulary

  • Messaging matrix detailing crisp messages for key audiences as well as supporting proof points, quotes, content topics, and implications for product development, marketing, company culture, and customer service

  • Brand expression guidelines

  • Brand-driven formats for case studies, team bios, and service descriptions

  • Creative direction
     

BRAND ACTIVATION CASE STUDIES

Wheelhouse DMG Rebrand

Mumm Napa Brand Activation

Novinium Brand Strategy and Website Relaunch

Vitamin C is available for specific brand activation projects or for ongoing brand guidance and inspiration under a retainer arrangement. Please drop us a line if you have a question about brand activation, or to discuss your needs.