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Developing your brand strategy is a clearly defined process, but activating it across every internal and external touchpoint is an ongoing effort.

 

COMMON CLIENT NEEDS
 

• Brand strategy developed by agency, but team has "Now what?" feeling

• Continuation of Vitamin C brand strategy project

• Time for new or updated, name, tagline, and/or visual identity to support brand strategy​

• Difficulty in effectively translating brand strategy to visual and written expression

• Need for clear brand guidelines for internal team and partners

• Lack of consistency or creativity in expressing brand strategy across digital and physical touchpoints

• Content strategy

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TOOLS AND METHODS
 

• External inspiration (interesting analogs drawn from outside the category)

• Visual identity development (logo, fonts, palettes, photography guidelines)

• Voice and tone development

• Brand vocabulary development

• Brand, product, and feature naming

• Touchpoint analysis

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KEY ACTIVITIES
 

• Brand voice and tone guidelines

• Brand vocabulary

• Messaging matrix detailing crisp messages for key audiences as well as supporting proof points, quotes, content topics, and implications for product development, marketing, company culture, and customer service

• Brand expression guidelines

• Brand-driven formats for case studies, team bios, and service descriptions

• Creative direction

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BRAND ACTIVATION CASE STUDIES

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Wheelhouse DMG Rebrand

Mumm Napa Brand Activation

Novinium Brand Strategy and Website Relaunch

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Vitamin C is available for specific brand activation projects or for ongoing brand guidance and inspiration under a retainer arrangement. Please drop us a line if you have a question about brand activation, or to discuss your needs.