BRAND ACTIVATION - CREATIVITY

Developing your brand strategy is a clearly defined process, but activating it across every internal and external touchpoint is an ongoing effort.

 
COMMON CLIENT NEEDS
 
  • Brand strategy developed by agency, but team has "Now what?" feeling

  • Continuation of Vitamin C brand strategy project

  • Time for new or updated, name, tagline, and/or visual identity to support brand strategy​

  • Difficulty in effectively translating brand strategy to visual and written expression

  • Need for clear brand guidelines for internal team and partners

  • Lack of consistency or creativity in expressing brand strategy across digital and physical touchpoints

  • Content strategy

TOOLS AND METHODS
 
  • External inspiration (interesting analogs drawn from outside the category)

  • Visual identity development (logo, fonts, palettes, photography guidelines)

  • Voice and tone development

  • Brand vocabulary development

  • Brand, product, and feature naming

  • Touchpoint analysis

KEY ACTIVITIES
 
  • Brand voice and tone guidelines

  • Brand vocabulary

  • Messaging matrix detailing crisp messages for key audiences as well as supporting proof points, quotes, content topics, and implications for product development, marketing, company culture, and customer service

  • Brand expression guidelines

  • Brand-driven formats for case studies, team bios, and service descriptions

  • Creative direction

BRAND ACTIVATION CASE STUDIES

Wheelhouse DMG Rebrand

Mumm Napa Brand Activation

Novinium Brand Strategy and Website Relaunch

Vitamin C is available for specific brand activation projects or for ongoing brand guidance and inspiration under a retainer arrangement. Please drop us a line if you have a question about brand activation, or to discuss your needs.