Catherine Carr
How To Stay Nimble With Your Brand and Content
Covid-19 has thrown us all for a loop. Here's a quick plan for keeping your brand and content in tune with the changing times.
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Catherine Carr
- May 21, 2019
- 6 min
Hearing the Customer Voice
Customer segments can be unhelpfully broad. I prefer to focus on actual customers, and to hear their voice as authentically as possible.
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Catherine Carr
- Apr 23, 2018
- 2 min
The PowerPoint Slide that Changed the Course of My Career
It's been 10 years, but I vividly remember sitting in my red-walled office at Cranium, laboring over this one slide.
230 views0 comments
Catherine Carr
- Jan 4, 2017
- 3 min
Ravensburger Brand Books
How we brought three distinct brands into focus and developed clear guidelines to inspire Ravensburger's team and partners.
314 views0 comments
Catherine Carr
- Jul 15, 2016
- 2 min
Tandem Brand Strategy
How we found the right balance between talking to health plans and resonating with consumers.
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Catherine Carr
- Jun 29, 2016
- 2 min
Wheelhouse DMG Rebrand
How we helped a successful Seattle agency make the shift from search to a full suite of digital marketing services.
100 views0 comments
Catherine Carr
- Apr 25, 2015
- 2 min
Mumm Napa Brand Activation
How we translated a 200+-page agency strategy document into inspired expression across dozens of touchpoints for a revered wine brand.
241 views0 comments
Catherine Carr
- Dec 2, 2014
- 1 min
Brooks Run Signature
How we balanced science and experience to introduce a radical new way of designing, fitting, and merchandising running shoes.
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