Catherine Carr
How To Stay Nimble With Your Brand and Content
Covid-19 has thrown us all for a loop. Here's a quick plan for keeping your brand and content in tune with the changing times.
top of page
Creative Inspiration for your Brand
Search
Catherine Carr
May 21, 20196 min
Hearing the Customer Voice
Customer segments can be unhelpfully broad. I prefer to focus on actual customers, and to hear their voice as authentically as possible.
117 views0 comments
Catherine Carr
Apr 23, 20182 min
The PowerPoint Slide that Changed the Course of My Career
It's been 10 years, but I vividly remember sitting in my red-walled office at Cranium, laboring over this one slide.
239 views0 comments
Catherine Carr
Jan 4, 20173 min
Ravensburger Brand Books
How we brought three distinct brands into focus and developed clear guidelines to inspire Ravensburger's team and partners.
345 views0 comments
Catherine Carr
Jul 15, 20162 min
Tandem Brand Strategy
How we found the right balance between talking to health plans and resonating with consumers.
73 views0 comments
Catherine Carr
Jun 29, 20162 min
Wheelhouse DMG Rebrand
How we helped a successful Seattle agency make the shift from search to a full suite of digital marketing services.
105 views0 comments
Catherine Carr
Apr 25, 20152 min
Mumm Napa Brand Activation
How we translated a 200+-page agency strategy document into inspired expression across dozens of touchpoints for a revered wine brand.
261 views0 comments
Catherine Carr
Dec 2, 20141 min
Brooks Run Signature
How we balanced science and experience to introduce a radical new way of designing, fitting, and merchandising running shoes.
193 views0 comments
bottom of page