Customer segments can be unhelpfully broad. I prefer to focus on actual customers, and to hear their voice as authentically as possible.

It's been 10 years, but I vividly remember sitting in my red-walled office at Cranium, laboring over this one slide.

How we brought three distinct brands into focus and developed clear guidelines to inspire Ravensburger's team and partners.

How we found the right balance between talking to health plans and resonating with consumers.

How we helped a successful Seattle agency make the shift from search to a full suite of digital marketing services.

How we translated a 200+-page agency strategy document into inspired expression across dozens of touchpoints for a revered wine brand.

How we balanced science and experience to introduce a radical new way of designing, fitting, and merchandising running shoes.