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Catherine Carr, Founder and Principal of Vitamin C Creative



Vitamin C Creative was founded by Catherine Carr, a passionate, consumer-focused brand thinker with 20+ years of leadership-level product development and marketing experience at Microsoft, Cranium, Hasbro, and Haiku Deck. She develops award-winning, brand-driven content and communication for a wide spectrum of age segments, categories, and platforms.


Clarity: Brand Strategy

Brand Strategy

Develop a strong, clear brand foundation and an authentic, compelling story informed by your vision and business goals, competitive context, and customer insights.

Creativity: Brand Activation

Brand Activation

Activate your brand creatively and cohesively across every touchpoint with powerful tools to guide visual and written expression.

Content: Brand Expression

Brand Expression

Bring your strategy to life with inspired, brand-driven content for digital and print, from website and blog content to sales pitches and marketing materials.

Vitamin C can partner flexibly to offer additional services including naming, logo and visual identity development, market research, marketing collateral, marketing execution, and web development.


Vitamin C Creative offers strategic direction and brand inspiration for organizations of all sizes and types. Our clients range from local startups and nonprofits to global brands.

Mumm Napa logo

Brand Activation and

Brand Expression

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Brand Campaign and

Ongoing Brand Activation

Meta logo

Brand Strategy

and Website Content

Ravensburger logo

"Vitamin C won our business over other big names...because of their deep understanding of our business and unyielding commitment to helping us solve our toughest branding challenges. We couldn't be happier with the end result."

Kimberley Pierce, Ravensburger

Brooks logo

"Catherine has an uncanny ability to understand the ethos of a brand and transform it into messaging that's resonant and true. It's the difference between canned marketing speak and an authentic consumer dialogue."

Heather Snavely, Brooks Running

Revel Body logo

"Catherine helped us rapidly distill our brand's key points into a highly valuable brand bible to guide our work. Brings results quickly, a great resource...highly recommended."

Robin Elenga, Revel Body

LeapFrog logo

"Catherine brings creativity and soul to everything she does. I am continually impressed with her ability to distill complex problems into resonant, relevant outcomes--both externally for a consumer/market, and internally for an organization."

Jill Waller, LeapFrog


Catherine writes and speaks on topics including brand storytelling, work-life balance, presentation best practices, and multiple intelligences. She also volunteers at Startup Weekend Girls and offers pro bono brand workshops to select causes. Here are a few highlights.

Building Your Personal Brand

The Swing Shift

A crash course in personal branding, from inspiration to activation. Hands-on exercises to clarify strategy, including a mini brand archetype workshop and a survey of real-world examples.

Juggling Time Panel, Women in Bio
Startup Weekend Girls logo

Presentation Coach

Startup Weekend Girls

Startup Weekend Girls Edition is specially designed for the next generation's entrepreneurs-in-the-making: fifth through tenth grade GIRLS. Girls come up with business ideas, conduct market research, prototype, work in teams, and "pitch" their ideas to a room full of people. Our goal is to give girls the confidence to innovate and create they will need to succeed in all aspects of life.

What Made "I Have a Dream" Such a Perfect Speech

Fast Company

A closer look at one of the greatest speeches in American history offers inspiration for anyone trying to motivate a crowd.

Martin Luther King, "I Have a Dream"

"Catherine is a lively, personable, and engaging speaker. Her presentation was smart, creative, informative, and perfectly customized for the audience."

Elizabeth Johnson, NW Independent Editors Guild

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