CREATIVE INSPIRATION
FOR YOUR BRAND
Vitamin C Creative was founded by Catherine Carr, a passionate, consumer-focused brand thinker with 20+ years of leadership-level product development and marketing experience at Microsoft, Cranium, Hasbro, and Haiku Deck. She develops award-winning, brand-driven content and communication for a wide spectrum of age segments, categories, and platforms.
CORE SERVICES
Brand Strategy
Develop a strong, clear brand foundation and an authentic, compelling story informed by your vision and business goals, competitive context, and customer insights.
Brand Activation
Activate your brand creatively and cohesively across every touchpoint with powerful tools to guide visual and written expression.
Brand Expression
Bring your strategy to life with inspired, brand-driven content for digital and print, from website and blog content to sales pitches and marketing materials.
Vitamin C can partner flexibly to offer additional services including naming, logo and visual identity development, market research, marketing collateral, marketing execution, and web development.
CLIENTS
Vitamin C Creative offers strategic direction and brand inspiration for organizations of all sizes and types. Our clients range from local startups and nonprofits to global brands.
Brand Activation and
Brand Expression
Brand Campaign and
Ongoing Brand Activation
Brand Strategy
and Website Content
"Vitamin C won our business over other big names...because of their deep understanding of our business and unyielding commitment to helping us solve our toughest branding challenges. We couldn't be happier with the end result."
Kimberley Pierce, Ravensburger
"Catherine has an uncanny ability to understand the ethos of a brand and transform it into messaging that's resonant and true. It's the difference between canned marketing speak and an authentic consumer dialogue."
Heather Snavely, Brooks Running
"Catherine helped us rapidly distill our brand's key points into a highly valuable brand bible to guide our work. Brings results quickly, a great resource...highly recommended."
Robin Elenga, Revel Body
"Catherine brings creativity and soul to everything she does. I am continually impressed with her ability to distill complex problems into resonant, relevant outcomes--both externally for a consumer/market, and internally for an organization."
Jill Waller, LeapFrog
EVENTS AND PUBLICATIONS
Catherine writes and speaks on topics including brand storytelling, work-life balance, presentation best practices, and multiple intelligences. She also volunteers at Startup Weekend Girls and offers pro bono brand workshops to select causes. Here are a few highlights.
Building Your Personal Brand
The Swing Shift
A crash course in personal branding, from inspiration to activation. Hands-on exercises to clarify strategy, including a mini brand archetype workshop and a survey of real-world examples.
Presentation Coach
Startup Weekend Girls
Startup Weekend Girls Edition is specially designed for the next generation's entrepreneurs-in-the-making: fifth through tenth grade GIRLS. Girls come up with business ideas, conduct market research, prototype, work in teams, and "pitch" their ideas to a room full of people. Our goal is to give girls the confidence to innovate and create they will need to succeed in all aspects of life.
What Made "I Have a Dream" Such a Perfect Speech
Fast Company
A closer look at one of the greatest speeches in American history offers inspiration for anyone trying to motivate a crowd.
"Catherine is a lively, personable, and engaging speaker. Her presentation was smart, creative, informative, and perfectly customized for the audience."
Elizabeth Johnson, NW Independent Editors Guild
