Catherine CarrJun 5, 20183 minApplying Archetype Theory to Develop Brand VoiceThere's more than one way to be a Sage.
Catherine CarrMay 21, 20185 minHow I Geek Out on Brand Archetype TheoryI always come in with an opinion, but I avoid pronouncements. I make sure the process is collaborative. Sometimes the results surprise me.
Catherine CarrMay 7, 20183 minWhy I Geek Out on Brand Archetype TheoryThe tool is powerful. I have never seen it not land. Every person gets engaged in the conversation, every time.