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Archon Brand Strategy
How we helped a gaming analytics powerhouse set the stage for future growth with an impactful new brand identity.

Catherine Carr
Jan 295 min read
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Blackbird Health Brand Strategy and Visual Identity Development
How we helped a healthcare startup with an inspiring mission claim an unmet category need and refocus its story and visual identity.

Catherine Carr
Nov 19, 20243 min read
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How To Stay Nimble With Your Brand and Content
Covid-19 has thrown us all for a loop. Here's a quick plan for keeping your brand and content in tune with the changing times.

Catherine Carr
Mar 21, 20205 min read
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Hearing the Customer Voice
Customer segments can be unhelpfully broad. I prefer to focus on actual customers, and to hear their voice as authentically as possible.

Catherine Carr
May 21, 20196 min read
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PacSci "Be Curious" Campaign and Brand Activation
How we helped a Seattle icon introduce its refreshed brand to the community and elevate its powerful mission.

Catherine Carr
May 13, 20192 min read
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Motif Coffee Brand and Visual Identity Development
How we brought a new home coffee brand to life, from sketchbook to shelf.

Catherine Carr
Oct 3, 20172 min read
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TeamChild Brand Inspiration
How we helped a Seattle nonprofit with a powerful mission find its voice.

Catherine Carr
Feb 17, 20173 min read
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Ravensburger Brand Books
How we brought three distinct brands into focus and developed clear guidelines to inspire Ravensburger's team and partners.

Catherine Carr
Jan 3, 20173 min read
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Mumm Napa Brand Activation
How we translated a 200+-page agency strategy document into inspired expression across dozens of touchpoints for a revered wine brand.

Catherine Carr
Apr 24, 20152 min read
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Meta Brand Strategy
How we helped a tech pioneer communicate leadership and neuroscience expertise in a secretive, rapidly evolving industry.

Catherine Carr
Mar 15, 20152 min read
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Brooks Run Signature
How we balanced science and experience to introduce a radical new way of designing, fitting, and merchandising running shoes.

Catherine Carr
Dec 2, 20141 min read
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