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Archon Brand Strategy
How we helped a gaming analytics powerhouse set the stage for future growth with an impactful new brand identity.

Catherine Carr
Jan 295 min read


Blackbird Health Brand Strategy and Visual Identity Development
How we helped a healthcare startup with an inspiring mission claim an unmet category need and refocus its story and visual identity.

Catherine Carr
Nov 19, 20243 min read


Hearing the Customer Voice
Customer segments can be unhelpfully broad. I prefer to focus on actual customers, and to hear their voice as authentically as possible.

Catherine Carr
May 21, 20196 min read


PacSci "Be Curious" Campaign and Brand Activation
How we helped a Seattle icon introduce its refreshed brand to the community and elevate its powerful mission.

Catherine Carr
May 13, 20192 min read


Motif Coffee Brand and Visual Identity Development
How we brought a new home coffee brand to life, from sketchbook to shelf.

Catherine Carr
Oct 3, 20173 min read


TeamChild Brand Inspiration
How we helped a Seattle nonprofit with a powerful mission find its voice.

Catherine Carr
Feb 17, 20173 min read


Ravensburger Brand Books
How we brought three distinct brands into focus and developed clear guidelines to inspire Ravensburger's team and partners.

Catherine Carr
Jan 3, 20173 min read


Mumm Napa Brand Activation
How we translated a 200+-page agency strategy document into inspired expression across dozens of touchpoints for a revered wine brand.

Catherine Carr
Apr 24, 20152 min read


Meta AR Brand Strategy
How we helped a tech pioneer communicate leadership and neuroscience expertise in a secretive, rapidly evolving industry.

Catherine Carr
Mar 15, 20152 min read


Brooks Run Signature
How we balanced science and experience to introduce a radical new way of designing, fitting, and merchandising running shoes.

Catherine Carr
Dec 2, 20141 min read
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