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Icertis Brand Strategy
How we helped a $1B tech pioneer elevate its brand and claim leadership to ward off increasing competition, paving the way to a future IPO.

Catherine Carr
Nov 19, 20213 min read
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Shift Brand Development
How we helped a team of passionate improvement experts clarify their organization's purpose and elevate its brand presence.

Catherine Carr
Apr 27, 20203 min read
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Resourceful Brand Refresh
How we helped a respected HR services company differentiate itself in a crowded market and truly express its team's passion and expertise.

Catherine Carr
Apr 5, 20194 min read
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The PowerPoint Slide that Changed the Course of My Career
It's been 10 years, but I vividly remember sitting in my red-walled office at Cranium, laboring over this one slide.

Catherine Carr
Apr 23, 20182 min read
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Motif Coffee Brand and Visual Identity Development
How we brought a new home coffee brand to life, from sketchbook to shelf.

Catherine Carr
Oct 3, 20172 min read
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Novinium Brand Strategy and Activation
How we helped the undisputed innovator in power cable rejuvenation expand their product offering and re-energize their communication.

Catherine Carr
Mar 18, 20173 min read
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Ravensburger Brand Books
How we brought three distinct brands into focus and developed clear guidelines to inspire Ravensburger's team and partners.

Catherine Carr
Jan 3, 20173 min read
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Mumm Napa Brand Activation
How we translated a 200+-page agency strategy document into inspired expression across dozens of touchpoints for a revered wine brand.

Catherine Carr
Apr 24, 20152 min read
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