Catherine Carr
Icertis Brand Strategy
How we helped a $1B tech pioneer elevate its brand and claim leadership to ward off increasing competition, paving the way to a future IPO.
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Catherine Carr
- Apr 27, 2020
- 3 min
Shift Brand Development
How we helped a team of passionate improvement experts clarify their organization's purpose and elevate its brand presence.
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Catherine Carr
- May 13, 2019
- 2 min
PacSci “Be Curious” Campaign and Brand Activation
How we helped a Seattle icon introduce its refreshed brand to the community and elevate its powerful mission.
150 views0 comments
Catherine Carr
- Apr 5, 2019
- 4 min
Resourceful Brand Refresh
How we helped a respected HR services company differentiate itself in a crowded market and truly express its team's passion and expertise.
143 views0 comments
Catherine Carr
- Apr 23, 2018
- 2 min
The PowerPoint Slide that Changed the Course of My Career
It’s been 10 years, but I vividly remember sitting in my red-walled office at Cranium, laboring over this one slide.
222 views0 comments
Catherine Carr
- Feb 3, 2018
- 2 min
CenterCard Brand and Content Development
How we helped a fintech startup articulate a fresh philosophy and pave the way to product launch with brand-driven content.
149 views0 comments
Catherine Carr
- Feb 18, 2017
- 3 min
TeamChild Brand Inspiration
How we helped a Seattle nonprofit with a powerful mission find its voice.
32 views0 comments
Catherine Carr
- Aug 25, 2016
- 2 min
Danaher Strategic Content Development
How we helped a Fortune 500 company elevate purpose, revitalize its web presence, and refocus language after a major divestiture.
125 views0 comments
Catherine Carr
- Sep 18, 2015
- 7 min
Shameless Vote Rallying: A Step-By-Step Guide
Here’s a systematic way to rally votes when you need to and strengthen your brand in the process.
17 views0 comments
Catherine Carr
- Apr 25, 2015
- 2 min
Mumm Napa Brand Activation
How we translated a 200+-page agency strategy document into inspired expression across dozens of touchpoints for a revered wine brand.
200 views0 comments
Catherine Carr
- Feb 14, 2015
- 4 min
A Dozen Sweet Ways to Show Customers You Care
Building lasting relationships with your customers takes patience, consistency, and, yes, love. The little things go a long way.
8 views0 comments
Catherine Carr
- May 12, 2014
- 4 min
How to Choose the Right Photographs for Your Brand
Many brand presentations incorporate photographs of some kind—though there’s an art to choosing and using them well.
57 views0 comments
Catherine Carr
- Mar 7, 2012
- 3 min
PEMCO Gets It!
They don’t just say they are local; they live and breathe it, supporting and participating in our community in enthusiastic and fun ways.
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