Catherine Carr
Icertis Brand Strategy
How we helped a $1B tech pioneer elevate its brand and claim leadership to ward off increasing competition, paving the way to a future IPO.
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Catherine Carr
- Apr 27, 2020
- 3 min
Shift Brand Development
How we helped a team of passionate improvement experts clarify their organization's purpose and elevate its brand presence.
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Catherine Carr
- May 13, 2019
- 2 min
PacSci "Be Curious" Campaign and Brand Activation
How we helped a Seattle icon introduce its refreshed brand to the community and elevate its powerful mission.
165 views0 comments
Catherine Carr
- Apr 5, 2019
- 4 min
Resourceful Brand Refresh
How we helped a respected HR services company differentiate itself in a crowded market and truly express its team's passion and expertise.
146 views0 comments
Catherine Carr
- Apr 23, 2018
- 2 min
The PowerPoint Slide that Changed the Course of My Career
It's been 10 years, but I vividly remember sitting in my red-walled office at Cranium, laboring over this one slide.
224 views0 comments
Catherine Carr
- Feb 3, 2018
- 2 min
CenterCard Brand and Content Development
How we helped a fintech startup articulate a fresh philosophy and pave the way to product launch with brand-driven content.
154 views0 comments
Catherine Carr
- Feb 18, 2017
- 3 min
TeamChild Brand Inspiration
How we helped a Seattle nonprofit with a powerful mission find its voice.
35 views0 comments
Catherine Carr
- Aug 25, 2016
- 2 min
Danaher Strategic Content Development
How we helped a Fortune 500 company elevate purpose, revitalize its web presence, and refocus language after a major divestiture.
126 views0 comments
Catherine Carr
- Sep 18, 2015
- 7 min
Shameless Vote Rallying: A Step-By-Step Guide
Here's a systematic way to rally votes when you need to and strengthen your brand in the process.
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Catherine Carr
- Apr 25, 2015
- 2 min
Mumm Napa Brand Activation
How we translated a 200+-page agency strategy document into inspired expression across dozens of touchpoints for a revered wine brand.
215 views0 comments
Catherine Carr
- Feb 14, 2015
- 4 min
A Dozen Sweet Ways to Show Customers You Care
Building lasting relationships with your customers takes patience, consistency, and, yes, love. The little things go a long way.
8 views0 comments
Catherine Carr
- May 12, 2014
- 4 min
How to Choose the Right Photographs for Your Brand
Many brand presentations incorporate photographs of some kind--though there's an art to choosing and using them well.
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Catherine Carr
- Mar 7, 2012
- 3 min
PEMCO Gets It!
They don't just say they are local; they live and breathe it, supporting and participating in our community in enthusiastic and fun ways.
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