Covid-19 has thrown us all for a loop. Here's a quick plan for keeping your brand and content in tune with the changing times.

Customer segments can be unhelpfully broad. I prefer to focus on actual customers, and to hear their voice as authentically as possible.

How brands show their true colors, from crass to creative, during a big event like a total solar eclipse.

Here's a systematic way to rally votes when you need to and strengthen your brand in the process.

Building lasting relationships with your customers takes patience, consistency, and, yes, love. The little things go a long way.

They don't just say they are local; they live and breathe it, supporting and participating in our community in enthusiastic and fun ways.

This brand has since grown on me like a cozy, flickering fire, and I've discovered that there's quite a bit more to the story.