Catherine Carr
How To Stay Nimble With Your Brand and Content
Covid-19 has thrown us all for a loop. Here's a quick plan for keeping your brand and content in tune with the changing times.
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Catherine Carr
May 21, 20196 min
Hearing the Customer Voice
Customer segments can be unhelpfully broad. I prefer to focus on actual customers, and to hear their voice as authentically as possible.
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Catherine Carr
Aug 20, 20172 min
Eclipse Marketing: From Total Genius to Brand Blackout
How brands show their true colors, from crass to creative, during a big event like a total solar eclipse.
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Catherine Carr
Sep 18, 20157 min
Shameless Vote Rallying: A Step-By-Step Guide
Here's a systematic way to rally votes when you need to and strengthen your brand in the process.
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Catherine Carr
Feb 14, 20154 min
A Dozen Sweet Ways to Show Customers You Care
Building lasting relationships with your customers takes patience, consistency, and, yes, love. The little things go a long way.
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Catherine Carr
Mar 7, 20123 min
PEMCO Gets It!
They don't just say they are local; they live and breathe it, supporting and participating in our community in enthusiastic and fun ways.
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Catherine Carr
Jun 12, 20113 min
Glassybaby Shines
This brand has since grown on me like a cozy, flickering fire, and I've discovered that there's quite a bit more to the story.
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