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Catherine Carr
Mar 124 min read
Vontier Strategic Content Development
How we brought a new industrial technology brand to life with a fresh voice, vocabulary, and story.
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Catherine Carr
Mar 44 min read
Guidewheel Brand and Messaging Development
How we helped a pioneering IoT startup develop simplified, high-impact messaging for customers and employees in time for a major launch.
8 views
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Catherine Carr
Nov 19, 20213 min read
Icertis Brand Strategy
How we helped a $1B tech pioneer elevate its brand and claim leadership to ward off increasing competition, paving the way to a future IPO.
122 views


Catherine Carr
Apr 27, 20203 min read
Shift Brand Development
How we helped a team of passionate improvement experts clarify their organization's purpose and elevate its brand presence.
130 views
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Catherine Carr
Apr 5, 20194 min read
Resourceful Brand Refresh
How we helped a respected HR services company differentiate itself in a crowded market and truly express its team's passion and expertise.
196 views
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Catherine Carr
Feb 3, 20182 min read
CenterCard Brand and Content Development
How we helped a fintech startup articulate a fresh philosophy and pave the way to product launch with brand-driven content.
173 views
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Catherine Carr
Oct 3, 20172 min read
Motif Coffee Brand and Visual Identity Development
How we brought a new home coffee brand to life, from sketchbook to shelf.
311 views
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Catherine Carr
Feb 18, 20173 min read
TeamChild Brand Inspiration
How we helped a Seattle nonprofit with a powerful mission find its voice.
47 views
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Catherine Carr
Aug 25, 20162 min read
Danaher Strategic Content Development
How we helped a Fortune 500 company elevate purpose, revitalize its web presence, and refocus language after a major divestiture.
158 views
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Catherine Carr
Jul 9, 20152 min read
BBVA Purpose Development
How we worked across time zones in two languages, under time pressure, to help a global bank become a purpose-driven organization.
78 views
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Catherine Carr
Mar 15, 20152 min read
Meta Brand Strategy
How we helped a tech pioneer communicate leadership and neuroscience expertise in a secretive, rapidly evolving industry.
266 views
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