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Guidewheel Brand and Messaging Development
How we helped a pioneering IoT startup develop simplified, high-impact messaging for customers and employees in time for a major launch.

Catherine Carr
Mar 44 min read
11 views
0 comments


Archon Brand Strategy
How we helped a gaming analytics powerhouse set the stage for future growth with an impactful new brand identity.

Catherine Carr
Jan 295 min read
20 views
0 comments


Icertis Brand Strategy
How we helped a $1B tech pioneer elevate its brand and claim leadership to ward off increasing competition, paving the way to a future IPO.

Catherine Carr
Nov 19, 20213 min read
123 views


Shift Brand Development
How we helped a team of passionate improvement experts clarify their organization's purpose and elevate its brand presence.

Catherine Carr
Apr 27, 20203 min read
130 views
0 comments


How To Stay Nimble With Your Brand and Content
Covid-19 has thrown us all for a loop. Here's a quick plan for keeping your brand and content in tune with the changing times.

Catherine Carr
Mar 21, 20205 min read
51 views
0 comments


Hearing the Customer Voice
Customer segments can be unhelpfully broad. I prefer to focus on actual customers, and to hear their voice as authentically as possible.

Catherine Carr
May 21, 20196 min read
119 views
0 comments


PacSci "Be Curious" Campaign and Brand Activation
How we helped a Seattle icon introduce its refreshed brand to the community and elevate its powerful mission.

Catherine Carr
May 13, 20192 min read
280 views
0 comments


Resourceful Brand Refresh
How we helped a respected HR services company differentiate itself in a crowded market and truly express its team's passion and expertise.

Catherine Carr
Apr 5, 20194 min read
196 views
0 comments


Applying Archetype Theory to Develop Brand Voice
There's more than one way to be a Sage.

Catherine Carr
Jun 5, 20183 min read
1,172 views
0 comments


How I Geek Out on Brand Archetype Theory
I always come in with an opinion, but I avoid pronouncements. I make sure the process is collaborative. Sometimes the results surprise me.

Catherine Carr
May 21, 20185 min read
3,927 views
1 comment


Why I Geek Out on Brand Archetype Theory
The tool is powerful. I have never seen it not land. Every person gets engaged in the conversation, every time.

Catherine Carr
May 7, 20183 min read
2,513 views
1 comment


The PowerPoint Slide that Changed the Course of My Career
It's been 10 years, but I vividly remember sitting in my red-walled office at Cranium, laboring over this one slide.

Catherine Carr
Apr 23, 20182 min read
241 views
0 comments


CenterCard Brand and Content Development
How we helped a fintech startup articulate a fresh philosophy and pave the way to product launch with brand-driven content.

Catherine Carr
Feb 3, 20182 min read
173 views
0 comments


Motif Coffee Brand and Visual Identity Development
How we brought a new home coffee brand to life, from sketchbook to shelf.

Catherine Carr
Oct 3, 20172 min read
312 views
0 comments


Novinium Brand Strategy and Activation
How we helped the undisputed innovator in power cable rejuvenation expand their product offering and re-energize their communication.

Catherine Carr
Mar 18, 20173 min read
228 views
0 comments


TeamChild Brand Inspiration
How we helped a Seattle nonprofit with a powerful mission find its voice.

Catherine Carr
Feb 18, 20173 min read
47 views
0 comments


Ravensburger Brand Books
How we brought three distinct brands into focus and developed clear guidelines to inspire Ravensburger's team and partners.

Catherine Carr
Jan 4, 20173 min read
354 views
0 comments


Tandem Brand Strategy
How we found the right balance between talking to health plans and resonating with consumers.

Catherine Carr
Jul 15, 20162 min read
73 views
0 comments


Wheelhouse DMG Rebrand
How we helped a successful Seattle agency make the shift from search to a full suite of digital marketing services.

Catherine Carr
Jun 29, 20162 min read
107 views
0 comments


BBVA Purpose Development
How we worked across time zones in two languages, under time pressure, to help a global bank become a purpose-driven organization.

Catherine Carr
Jul 9, 20152 min read
78 views
0 comments
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