Catherine Carr
Icertis Brand Strategy
How we helped a $1B tech pioneer elevate its brand and claim leadership to ward off increasing competition, paving the way to a future IPO.
top of page
Creative Inspiration for your Brand
Search
Catherine Carr
- Apr 27, 2020
- 3 min
Shift Brand Development
How we helped a team of passionate improvement experts clarify their organization's purpose and elevate its brand presence.
97 views0 comments
Catherine Carr
- Mar 21, 2020
- 5 min
How To Stay Nimble With Your Brand and Content
Covid-19 has thrown us all for a loop. Here's a quick plan for keeping your brand and content in tune with the changing times.
43 views0 comments
Catherine Carr
- May 21, 2019
- 6 min
Hearing the Customer Voice
Customer segments can be unhelpfully broad. I prefer to focus on actual customers, and to hear their voice as authentically as possible.
111 views0 comments
Catherine Carr
- May 13, 2019
- 2 min
PacSci "Be Curious" Campaign and Brand Activation
How we helped a Seattle icon introduce its refreshed brand to the community and elevate its powerful mission.
176 views0 comments
Catherine Carr
- Apr 5, 2019
- 4 min
Resourceful Brand Refresh
How we helped a respected HR services company differentiate itself in a crowded market and truly express its team's passion and expertise.
154 views0 comments
Catherine Carr
- Jun 5, 2018
- 3 min
Applying Archetype Theory to Develop Brand Voice
There's more than one way to be a Sage.
1,107 views0 comments
Catherine Carr
- May 21, 2018
- 5 min
How I Geek Out on Brand Archetype Theory
I always come in with an opinion, but I avoid pronouncements. I make sure the process is collaborative. Sometimes the results surprise me.
3,214 views1 comment
Catherine Carr
- May 7, 2018
- 3 min
Why I Geek Out on Brand Archetype Theory
The tool is powerful. I have never seen it not land. Every person gets engaged in the conversation, every time.
2,356 views1 comment
Catherine Carr
- Apr 23, 2018
- 2 min
The PowerPoint Slide that Changed the Course of My Career
It's been 10 years, but I vividly remember sitting in my red-walled office at Cranium, laboring over this one slide.
226 views0 comments
Catherine Carr
- Feb 3, 2018
- 2 min
CenterCard Brand and Content Development
How we helped a fintech startup articulate a fresh philosophy and pave the way to product launch with brand-driven content.
156 views0 comments
Catherine Carr
- Oct 3, 2017
- 2 min
Motif Coffee Brand and Visual Identity Development
How we brought a new home coffee brand to life, from sketchbook to shelf.
271 views0 comments
Catherine Carr
- Mar 18, 2017
- 3 min
Novinium Brand Strategy and Activation
How we helped the undisputed innovator in power cable rejuvenation expand their product offering and re-energize their communication.
199 views0 comments
Catherine Carr
- Feb 18, 2017
- 3 min
TeamChild Brand Inspiration
How we helped a Seattle nonprofit with a powerful mission find its voice.
37 views0 comments
Catherine Carr
- Jan 4, 2017
- 3 min
Ravensburger Brand Books
How we brought three distinct brands into focus and developed clear guidelines to inspire Ravensburger's team and partners.
294 views0 comments
Catherine Carr
- Jul 15, 2016
- 2 min
Tandem Brand Strategy
How we found the right balance between talking to health plans and resonating with consumers.
59 views0 comments
Catherine Carr
- Jun 29, 2016
- 2 min
Wheelhouse DMG Rebrand
How we helped a successful Seattle agency make the shift from search to a full suite of digital marketing services.
96 views0 comments
Catherine Carr
- Jul 9, 2015
- 2 min
BBVA Purpose Development
How we worked across time zones in two languages, under time pressure, to help a global bank become a purpose-driven organization.
69 views0 comments
Catherine Carr
- Mar 15, 2015
- 2 min
Meta Brand Strategy
How we helped a tech pioneer communicate leadership and neuroscience expertise in a secretive, rapidly evolving industry.
191 views0 comments
Catherine Carr
- Dec 2, 2014
- 1 min
Brooks Run Signature
How we balanced science and experience to introduce a radical new way of designing, fitting, and merchandising running shoes.
179 views0 comments
bottom of page