Catherine CarrNov 19, 20213 minIcertis Brand StrategyHow we helped a $1B tech pioneer elevate its brand and claim leadership to ward off increasing competition, paving the way to a future IPO.
Catherine CarrApr 27, 20203 minShift Brand DevelopmentHow we helped a team of passionate improvement experts clarify their organization's purpose and elevate its brand presence.
Catherine CarrMar 21, 20205 minHow To Stay Nimble With Your Brand and ContentCovid-19 has thrown us all for a loop. Here's a quick plan for keeping your brand and content in tune with the changing times.
Catherine CarrMay 21, 20196 minHearing the Customer VoiceCustomer segments can be unhelpfully broad. I prefer to focus on actual customers, and to hear their voice as authentically as possible.