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    catherine@vitaminccreative.co

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    Vitamin C 2021 Holiday Gift Guide
    Catherine Carr
    • Dec 17, 2021
    • 4 min

    Vitamin C 2021 Holiday Gift Guide

    For coffee lovers, color lovers, Cabernet lovers, cardio lovers, crossword lovers, and more….our favorite picks for 2021.
    32 views0 comments
    Icertis Brand Strategy
    Catherine Carr
    • Nov 19, 2021
    • 3 min

    Icertis Brand Strategy

    How we helped a $1B tech pioneer elevate its brand and claim leadership to ward off increasing competition, paving the way to a future IPO.
    36 views
    PacSci “Be Curious” Campaign and Brand Activation
    Catherine Carr
    • May 13, 2019
    • 2 min

    PacSci “Be Curious” Campaign and Brand Activation

    How we helped a Seattle icon introduce its refreshed brand to the community and elevate its powerful mission.
    150 views0 comments
    Resourceful Brand Refresh
    Catherine Carr
    • Apr 5, 2019
    • 4 min

    Resourceful Brand Refresh

    How we helped a respected HR services company differentiate itself in a crowded market and truly express its team's passion and expertise.
    143 views0 comments
    Applying Archetype Theory to Develop Brand Voice
    Catherine Carr
    • Jun 5, 2018
    • 3 min

    Applying Archetype Theory to Develop Brand Voice

    There's more than one way to be a Sage.
    976 views0 comments
    How I Geek Out on Brand Archetype Theory
    Catherine Carr
    • May 21, 2018
    • 5 min

    How I Geek Out on Brand Archetype Theory

    I always come in with an opinion, but I avoid pronouncements. I make sure the process is collaborative. Sometimes the results surprise me.
    2,926 views1 comment
    Why I Geek Out on Brand Archetype Theory
    Catherine Carr
    • May 7, 2018
    • 3 min

    Why I Geek Out on Brand Archetype Theory

    The tool is powerful. I have never seen it not land. Every person gets engaged in the conversation, every time.
    2,261 views1 comment
    The PowerPoint Slide that Changed the Course of My Career
    Catherine Carr
    • Apr 23, 2018
    • 2 min

    The PowerPoint Slide that Changed the Course of My Career

    It’s been 10 years, but I vividly remember sitting in my red-walled office at Cranium, laboring over this one slide.
    222 views0 comments
    Novinium Brand Strategy and Activation
    Catherine Carr
    • Mar 18, 2017
    • 3 min

    Novinium Brand Strategy and Activation

    How we helped the undisputed innovator in power cable rejuvenation expand their product offering and re-energize their communication.
    192 views0 comments
    TeamChild Brand Inspiration
    Catherine Carr
    • Feb 18, 2017
    • 3 min

    TeamChild Brand Inspiration

    How we helped a Seattle nonprofit with a powerful mission find its voice.
    32 views0 comments
    Danaher Strategic Content Development
    Catherine Carr
    • Aug 25, 2016
    • 2 min

    Danaher Strategic Content Development

    How we helped a Fortune 500 company elevate purpose, revitalize its web presence, and refocus language after a major divestiture.
    125 views0 comments
    BBVA Purpose Development
    Catherine Carr
    • Jul 9, 2015
    • 2 min

    BBVA Purpose Development

    How we worked across time zones in two languages, under time pressure, to help a global bank become a purpose-driven organization.
    64 views0 comments
    Glassybaby Shines
    Catherine Carr
    • Jun 12, 2011
    • 3 min

    Glassybaby Shines

    This brand has since grown on me like a cozy, flickering fire, and I’ve discovered that there’s quite a bit more to the story.
    20 views0 comments

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