Catherine Carr
Vitamin C 2021 Holiday Gift Guide
For coffee lovers, color lovers, Cabernet lovers, cardio lovers, crossword lovers, and more...our favorite picks for 2021.
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Catherine Carr
- Nov 19, 2021
- 3 min
Icertis Brand Strategy
How we helped a $1B tech pioneer elevate its brand and claim leadership to ward off increasing competition, paving the way to a future IPO.
56 views
Catherine Carr
- May 13, 2019
- 2 min
PacSci "Be Curious" Campaign and Brand Activation
How we helped a Seattle icon introduce its refreshed brand to the community and elevate its powerful mission.
176 views0 comments
Catherine Carr
- Apr 5, 2019
- 4 min
Resourceful Brand Refresh
How we helped a respected HR services company differentiate itself in a crowded market and truly express its team's passion and expertise.
154 views0 comments
Catherine Carr
- Jun 5, 2018
- 3 min
Applying Archetype Theory to Develop Brand Voice
There's more than one way to be a Sage.
1,107 views0 comments
Catherine Carr
- May 21, 2018
- 5 min
How I Geek Out on Brand Archetype Theory
I always come in with an opinion, but I avoid pronouncements. I make sure the process is collaborative. Sometimes the results surprise me.
3,214 views1 comment
Catherine Carr
- May 7, 2018
- 3 min
Why I Geek Out on Brand Archetype Theory
The tool is powerful. I have never seen it not land. Every person gets engaged in the conversation, every time.
2,356 views1 comment
Catherine Carr
- Apr 23, 2018
- 2 min
The PowerPoint Slide that Changed the Course of My Career
It's been 10 years, but I vividly remember sitting in my red-walled office at Cranium, laboring over this one slide.
226 views0 comments
Catherine Carr
- Mar 18, 2017
- 3 min
Novinium Brand Strategy and Activation
How we helped the undisputed innovator in power cable rejuvenation expand their product offering and re-energize their communication.
199 views0 comments
Catherine Carr
- Feb 18, 2017
- 3 min
TeamChild Brand Inspiration
How we helped a Seattle nonprofit with a powerful mission find its voice.
37 views0 comments
Catherine Carr
- Aug 25, 2016
- 2 min
Danaher Strategic Content Development
How we helped a Fortune 500 company elevate purpose, revitalize its web presence, and refocus language after a major divestiture.
142 views0 comments
Catherine Carr
- Jul 9, 2015
- 2 min
BBVA Purpose Development
How we worked across time zones in two languages, under time pressure, to help a global bank become a purpose-driven organization.
69 views0 comments
Catherine Carr
- Jun 12, 2011
- 3 min
Glassybaby Shines
This brand has since grown on me like a cozy, flickering fire, and I've discovered that there's quite a bit more to the story.
20 views0 comments
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