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Vontier Strategic Content Development
How we brought a new industrial technology brand to life with a fresh voice, vocabulary, and story.

Catherine Carr
Mar 124 min read


Shift Brand Development
How we helped a team of passionate improvement experts clarify their organization's purpose and elevate its brand presence.

Catherine Carr
Apr 27, 20204 min read


Resourceful Brand Refresh
How we helped a respected HR services company differentiate itself in a crowded market and truly express its team's passion and expertise.

Catherine Carr
Apr 5, 20194 min read


Applying Archetype Theory to Develop Brand Voice
There's more than one way to be a Sage.

Catherine Carr
Jun 5, 20183 min read


Motif Coffee Brand and Visual Identity Development
How we brought a new home coffee brand to life, from sketchbook to shelf.

Catherine Carr
Oct 3, 20173 min read


Novinium Brand Strategy and Activation
How we helped the undisputed innovator in power cable rejuvenation expand their product offering and re-energize their communication.

Catherine Carr
Mar 18, 20173 min read


Danaher Strategic Content Development
How we helped a Fortune 500 company elevate purpose, revitalize its web presence, and refocus language after a major divestiture.

Catherine Carr
Aug 25, 20162 min read


BBVA Purpose Development
How we worked across time zones in two languages, under time pressure, to help a global bank become a purpose-driven organization.

Catherine Carr
Jul 9, 20152 min read


Meta AR Brand Strategy
How we helped a tech pioneer communicate leadership and neuroscience expertise in a secretive, rapidly evolving industry.

Catherine Carr
Mar 15, 20152 min read
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