Catherine CarrMay 21, 20196 minHearing the Customer VoiceCustomer segments can be unhelpfully broad. I prefer to focus on actual customers, and to hear their voice as authentically as possible.
Catherine CarrMay 7, 20183 minWhy I Geek Out on Brand Archetype TheoryThe tool is powerful. I have never seen it not land. Every person gets engaged in the conversation, every time.
Catherine CarrApr 23, 20182 minThe PowerPoint Slide that Changed the Course of My CareerIt's been 10 years, but I vividly remember sitting in my red-walled office at Cranium, laboring over this one slide.
Catherine CarrSep 18, 20157 minShameless Vote Rallying: A Step-By-Step GuideHere's a systematic way to rally votes when you need to and strengthen your brand in the process.