top of page
Search

Catherine Carr
Jun 5, 20183 min read
Applying Archetype Theory to Develop Brand Voice
There's more than one way to be a Sage.
1,169 views0 comments


Catherine Carr
May 21, 20185 min read
How I Geek Out on Brand Archetype Theory
I always come in with an opinion, but I avoid pronouncements. I make sure the process is collaborative. Sometimes the results surprise me.
3,874 views1 comment

Catherine Carr
May 7, 20183 min read
Why I Geek Out on Brand Archetype Theory
The tool is powerful. I have never seen it not land. Every person gets engaged in the conversation, every time.
2,496 views1 comment


Catherine Carr
Oct 3, 20172 min read
Motif Coffee Brand and Visual Identity Development
How we brought a new home coffee brand to life, from sketchbook to shelf.
311 views0 comments
bottom of page