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Catherine Carr
Apr 27, 20203 min read
Shift Brand Development
How we helped a team of passionate improvement experts clarify their organization's purpose and elevate its brand presence.
125 views0 comments


Catherine Carr
May 21, 20185 min read
How I Geek Out on Brand Archetype Theory
I always come in with an opinion, but I avoid pronouncements. I make sure the process is collaborative. Sometimes the results surprise me.
3,874 views1 comment

Catherine Carr
May 7, 20183 min read
Why I Geek Out on Brand Archetype Theory
The tool is powerful. I have never seen it not land. Every person gets engaged in the conversation, every time.
2,496 views1 comment


Catherine Carr
Feb 3, 20182 min read
CenterCard Brand and Content Development
How we helped a fintech startup articulate a fresh philosophy and pave the way to product launch with brand-driven content.
173 views0 comments
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