Catherine CarrMay 21, 20185 minHow I Geek Out on Brand Archetype TheoryI always come in with an opinion, but I avoid pronouncements. I make sure the process is collaborative. Sometimes the results surprise me.
Catherine CarrMay 7, 20183 minWhy I Geek Out on Brand Archetype TheoryThe tool is powerful. I have never seen it not land. Every person gets engaged in the conversation, every time.
Catherine CarrMar 18, 20173 minNovinium Brand Strategy and ActivationHow we helped the undisputed innovator in power cable rejuvenation expand their product offering and re-energize their communication.