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Catherine Carr
May 21, 20185 min read
How I Geek Out on Brand Archetype Theory
I always come in with an opinion, but I avoid pronouncements. I make sure the process is collaborative. Sometimes the results surprise me.
3,851 views1 comment
Catherine Carr
May 7, 20183 min read
Why I Geek Out on Brand Archetype Theory
The tool is powerful. I have never seen it not land. Every person gets engaged in the conversation, every time.
2,491 views1 comment
Catherine Carr
Jul 9, 20152 min read
BBVA Purpose Development
How we worked across time zones in two languages, under time pressure, to help a global bank become a purpose-driven organization.
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